Black-and-white close view of a Helmut Lang fragrance bottle held against a bare shoulder
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Parfum Campaign

Project

How do you photograph something you can’t see?

The direction starts where fragrance meets the body: the neck, the wrist, the skin just behind the ear. Close framing draws attention to those places and the gesture of applying scent. The bottle becomes part of that intimacy rather than a product standing apart from it.

ACG Spring 2023Continue