Air Max Spring 2022
Project
Air Max Imagination begins with a simple idea: Air is more than a technology. It is the force that carries us beyond the expected. Across the campaign, air lifts a child’s kite, surrounds a swimmer beneath the surface, suspends a traveler outside an airplane, and gives a modern goddess flight. We built each fantasy as a distinct tableau, using saturated color, theatrical styling, and playful shifts in scale and gravity to make imagination feel tangible. Air Max remains the visual thread connecting every world, celebrating self-expression and the freedom to become anything.
